Social media is changing and growing every day. And more people are finding ways to turn social media’s popularity and rapid growth into a sustainable career. Influencer marketing lets you share brands and products you’re passionate about with your audience in exchange for compensation. While it seems easy, social media influencers can end up exposing themselves to legal problems if they’re not careful. And while hiring a Nashville entertainment lawyer is always a good idea, there are a few things you can do to protect yourself.
Read Over Any Contracts Before You Sign
As an influencer, your name and personality are your brand. You owe it to yourself and your audience to protect that brand. That’s why it’s a good idea to read over any contracts or agreements in detail before you sign on the dotted line.
Read each term of the contract and make sure that you understand what it means and are comfortable with any expectations or requirements outlined in the contract. If you’re unsure of anything, speak with an entertainment lawyer in Nashville and let them clarify the terms for you.
If any of the terms aren’t something you can agree to in good conscience or you feel that those terms would violate your personal ethics and harm your brand, don’t sign the contract. And if the terms prevent you from taking on work with other similar brands, either negotiate with the client or work with someone else. Remember, it’s okay to be picky, especially when it’s your name and your business on the line.
Establish the Right Type of Business
Though you can operate as a self-employed sole proprietor when you’re starting out, doing so can expose you to legal risk. For example, if a client you partnered with is dissatisfied with the results your campaign created or you inadvertently breach your contract, they may try to sue you for damages.
As a sole proprietor, your personal assets could be at risk. But if you form a limited liability company (LLC), your personal assets should be safe if you’re sued. Your Nashville lawyer should be able to help you figure out the best business structure to protect your brand.
Only Take on Work You’re Comfortable With
Your name is your brand as a social media influencer. And that means your reputation is on the line anytime you work with a company. Before you agree to take on a contract, make sure you’re comfortable with what the brand stands for and the types of work or content they expect you to create on their behalf.
If you’re concerned about the brand’s ethics or don’t feel comfortable with the work outlined in the contract, don’t agree to work with them.
Your Nashville Entertainment Lawyer Can Help
If you’re just getting started as an influencer, you don’t have to go it alone. At Brassel Law, we can help with everything from reviewing contracts to helping you find ways to protect your name as your reputation grows. Contact us today to schedule a consultation.